Oh, The Journeys You'll Know

Every Monday morning, the marketing team gets together for our weekly sync. We usually talk about projects that we’re working on, solicit help, and maybe do a bit of brainstorming if time...

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over 7 years ago

Missed Opportunities: Content for the B2B Buyer Journey

Buyers today are looking for content that is mobile optimized, well-organized, and easily discoverable in an engaging format that doesn’t lead to a dead end but rather recommends the next...

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over 7 years ago

A Challenge: Entertain With Your Content

This blog post was originally published on the LinkedIn Marketing Solutions Blog. I’d like to start with a very simple challenge: As content marketers, let’s be entertainers. Whether you’re...

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over 7 years ago

How to Align Your Content to Stages in the Buying Cycle

From one content marketer to another: The “classic” content funnel isn’t always your friend, but your sales team is. I have talked to so many marketers who LIVE by the marketing funnel stages -...

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over 7 years ago

Own the Journey at The Uberflip Experience 2017

We’re excited to announce that our annual conference, The Uberflip Experience is back for its second year! Once again, marketers can get up close and personal with some of the brightest minds in...

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over 7 years ago

Content Marketing ROI: Interview with an Expert

Last month, the Content Marketing Institute hosted ContentTECH, a one day virtual event for marketers featuring webinars, keynotes, and live chats with industry experts. I hosted a live chat*...

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over 7 years ago

The Top 10 Revenue Impacting Marketing Activities [Infographic]

B2B marketers engaged in pipeline marketing focus not just on the top, but the entire sales funnel, all the way down to purchase and creating customer-advocates. No matter what the newest...

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over 7 years ago

We Win! Uberflip Awarded 2017 Killer Content Award for Bundled Content

We’re happy to announce that Uberflip is a winner of this year’s Demand Gen Report Killer Content Award for Bundled Content (known affectionately as a Finny). We also want to congratulate our...

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almost 8 years ago

How to Leverage Uberflip for Account-Based Marketing and Selling

Account-Based Marketing (ABM) and Account-Based Selling (ABS) are powerful strategies to target potential customers. My current role at Uberflip is to work with our enterprise customer base and...

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almost 8 years ago

Content Marketing: Getting the Conversation Started

Throughout my marcom career, I’ve had the privilege of taking on roles in organizations of various sizes—from large enterprises to marketing and PR agencies to start-up tech companies. When it...

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almost 8 years ago

B2B Marketing Conferences You Can't Miss this Spring!

Event season is upon us once again and here at Uberflip, we're getting into it full of excitement and with our game faces on! We’re ready to explore new swag (word on the street is that socks...

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almost 8 years ago

A Guide to Gating Content

Let’s talk about leads. The average B2B marketer spends their time working towards either getting new leads or nurturing the ones they already have. At the end of the day, leads turn into...

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almost 8 years ago

A Guide to Creating Content for the Buyer-Customer Journey

Despite its name, the buyer journey is not just about buyers. Once they move from awareness to consideration to decision, buyers become customers. This is the point of the journey. The...

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almost 8 years ago

How to Build a Path for Engagement Using a Content Hub

Building relevant, educational, and effective digital content is critical for modern buying processes — especially for complex offerings. Composing the right content and generating online...

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almost 8 years ago

Balancing Your Content: Stop Stressing Your Funnel

Nothing is more annoying than working at a desk that’s lopsided. From afar, the table looks fine. It’s only when you sit down and rest your cup that you notice there’s a problem. Having wobbly...

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almost 8 years ago

Uberflip Named Best Content Marketing Software for Marketing Teams in 2017

Uberflip, a content marketing software provider, is proud to announce that it has been named best content marketing platform on G2 Crowd’s list of best software for marketing teams in...

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almost 8 years ago

Using Content for Customer Marketing (And How We Do It)

Our business is based on repeat customers and word of mouth. There’s a lot of value in building up our brand name and what it stands for. We view the money that we spend on customer service as...

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almost 8 years ago

Content Roundup: Marketers Who Entertain

Earlier this month, Uberflip co-founder and COO, Randy Frisch posed a challenge for content marketers: he urged them to create more entertaining content in 2017 and share their best-performing...

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almost 8 years ago

Startupong is Back: Uberflip Announces Charity Ping Pong Tournament for Tech Startups

Uberflip is happy to announce that Startupong, the ultimate ping pong tournament for startups in Toronto, will be returning for its third year to bring together Toronto’s thriving tech startups...

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almost 8 years ago

Steps To Take After Your Event [Infographic]

Momentum can be an uncommonly powerful force. Rarely will the opportunity to influence it in the business world be greater than what happens after a motivating event that your company has...

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FName	LName	Age
Iqa	Atuf	18
Rumple	Stiltskin	94

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