Pre-launch jitters are a thing

by Aimee

If you’ve ever wondered about the lead-up to a book release, I can assure you that pre-launch jitters are a thing.

There are nightmares about arriving at your first book signing event only to discover that your work is nothing more than a ratty 3-ring binder with no pictures to speak of. That dream ends with everyone leaving disappointed, including you.

There are evenings when you look at the mess under your kitchen sink and think it’s positively unbecoming of a published cookbook author to conceal such a disaster. And so you empty the cupboard and scrub it clean at 11 o’clock at night.

Nervous energy can’t be helped. Heart palpitations. Stress eating. Bumbling email requests. It’s all party of the (my?) process and I’ll get through it. Right?

There are excited jitters, too. Such as when the very first copies of your cookbook come in a brown cardboard box, delivered in the morning snow by the Fed-Ex guy. There are a few tears upon seeing your book for the first time, and plenty of newborn-like cradling and gazing.

I may have taken an entire afternoon off to sip tea and flip through it slowly, page by page. Even though I’m painfully familiar with every word I wrote and every detail in every photo I styled, I was seeing it with new eyes. Friends, I am so proud of this cookbook and can’t wait for you to bring it into your kitchens and start cooking.

I’m working on another post for this week, but for now I wanted to give you a gentle reminder that you can pre-order my Brown Eggs & Jam Jars from a number of places such as Indigo and Amazon. I also put together a pretty little bundle of eight new recipes and I am giving them away as a gift for pre-orders.

Some of our current favourites eats are in that bundle, such as the One-Pan Greek Chicken & Barley Bake and Pumpkin Spice Baked Doughnuts. Head HERE to fill out the form so I can send you the recipe bundle.

We’re less than a month away from introducing you to Brown Eggs & Jam Jars. I can’t wait. Jitters and all.

So many of you have pre-ordered already; thank you, thank you, thank you!

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